Client
Vertex Software
Financial Impact
100
Core Vitals
Perfect optimization scores.
+210%
Demo Bookings
Through frictionless custom calendar integrations.
Dark
Design System
A total aesthetic overhaul towards premium.
The Challenge
Vertex was viewed as a legacy player. Their landing page looked like an outdated encyclopaedia, terrifying away startup founders who preferred sleek, modern tools.
The Strategy
We deleted their massive paragraphs. We switched their color palette from generic corporate blue to an aggressively sleek dark mode with neo-glassmorphism elements. We broke their feature list down into interactive, visually driven scrolly-telling animations.
The Execution
We built a proprietary React-based frontend that allowed users to literally "play" with a sandbox version of the software right on the homepage hero. By showing rather than telling, demo requests more than doubled, entirely repositioning them as a state-of-the-art solution.
