Client
Apex Fashion
Financial Impact
4.8×
ROAS Delivered
Blended return across Meta and Google PMax.
62%
CPA Reduction
Decreased customer acquisition cost drastically.
₹18L
Monthly Ad Spend
Scaled budget profitably over 6 months.
The Challenge
Apex Fashion was trapped in the D2C death cycle: heavy reliance on hyper-segmented Meta ads that drove up CPA every time they attempted to scale budget beyond ₹2L per month. Their legacy agency had them running 40+ ad sets, choking Facebook’s delivery algorithm and burning cash on audience overlap. They needed to hit a strict $12 blended CPA to maintain profitability while simultaneously pushing towards a $2M MRR run rate before Q4.
The Strategy
We immediately deleted the legacy structure, consolidating 40 fragmented ad sets down to 3 absolute core campaigns: an Advantage+ Shopping format, a purely broad DCO (Dynamic Creative Optimization) testing sandbox, and an aggressive bottom-of-funnel retargeting loop. We shifted 80% of their creative pipeline from heavy studio production to scrappy, high-velocity UGC and founder-led TikTok-style content.
The Execution
Within the first 14 days, the consolidated structure allowed the Meta feed algorithm to finally secure enough conversion liquidity to exit the learning phase. CPA stabilized near $14. By day 45, our rigorous DCO testing matrix had identified 3 "unicorn" creatives that we rapidly iterated over. We injected those winners into Advantage+ campaigns with unrestrained budget caps. CPA plummeted to $9.20 while daily spend breached the ₹18L/mo mark.
